hey Mark, I find they can offer good insight for existing use and incremental improvements but they cant see 'new' products or services. Interestingly, very very few of the great innovations in product and services have come via consumer demand. Such brands have in common an 'idea' that is new and compelling. I've seen too many customer led brands responding to 'cheaper', 'quicker', in the race to stay 'better' or 'different' - a race that never ends and has no final winner. Michael
Solid post this week, Michael. I've found listening to customers to be a double-edged sword. While they often struggle to articulate their desires for new products, their feedback can offer invaluable insights. Engaging in customer conversations has often revealed underlying needs and innovative ideas, ultimately enhancing experiences for others.
hey Mark, I find they can offer good insight for existing use and incremental improvements but they cant see 'new' products or services. Interestingly, very very few of the great innovations in product and services have come via consumer demand. Such brands have in common an 'idea' that is new and compelling. I've seen too many customer led brands responding to 'cheaper', 'quicker', in the race to stay 'better' or 'different' - a race that never ends and has no final winner. Michael
Solid post this week, Michael. I've found listening to customers to be a double-edged sword. While they often struggle to articulate their desires for new products, their feedback can offer invaluable insights. Engaging in customer conversations has often revealed underlying needs and innovative ideas, ultimately enhancing experiences for others.