Set-jetting Set-jetting is now in, with travellers seeking out the same destinations on films seen and books read. Millennials are anything up to x5 more likely to take a set-jetting vacation, compared with 10 per cent of Gen Z adults, 7 per cent of Gen X’ers and 5 per cent of baby boomers. They are also more likely to follow a destination based on a podcast.
June Pick of the Latest Consumer Trends
June Pick of the Latest Consumer Trends
June Pick of the Latest Consumer Trends
Set-jetting Set-jetting is now in, with travellers seeking out the same destinations on films seen and books read. Millennials are anything up to x5 more likely to take a set-jetting vacation, compared with 10 per cent of Gen Z adults, 7 per cent of Gen X’ers and 5 per cent of baby boomers. They are also more likely to follow a destination based on a podcast.