Julie, I think there are implications, yes. if campaigns can recognise the identity (mode) they can speak in that moment with the right messaging. So it's about reaching the consumer when he/she is listening or transitioning to listen (recognising with data the move from one mode to another). Much more impactful of course. Thanks for reading Michael
Julie, I think there are implications, yes. if campaigns can recognise the identity (mode) they can speak in that moment with the right messaging. So it's about reaching the consumer when he/she is listening or transitioning to listen (recognising with data the move from one mode to another). Much more impactful of course. Thanks for reading Michael
Really thoughtful piece and refreshingly different to the normal ai thinking that misses the human impacts
This is fascinating. I wonder what the implications and opportunities are for marketing campaigns, political campaigns, and more.