The Butterfly Effect in Today's Consumer Behaviour
I like this. I think it explains a lot of the missing pieces in the loyalty puzzle. And I'd agree that since 2020 everything has changed! Q
The word Consumorphosis is apt, and a great way to describe the shifting behaviors of today's modern customers. it's a challenge for brands - how to follow the customer and know how to react to their moments and contexts.
Very interesting analysis of why loyalty is deteriorating, and I can see it happening all around me. Would like to hear more.
I like this. I think it explains a lot of the missing pieces in the loyalty puzzle. And I'd agree that since 2020 everything has changed! Q
The word Consumorphosis is apt, and a great way to describe the shifting behaviors of today's modern customers. it's a challenge for brands - how to follow the customer and know how to react to their moments and contexts.
Very interesting analysis of why loyalty is deteriorating, and I can see it happening all around me. Would like to hear more.