Unthinking Customer Experience | With Michael Cooper

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Greenwashed Out & Who Gives a Crap
Authenticity and Behavioural Science can Rebuild Sustainability Trust
 • 
Michael Cooper
3
#11: Don’t Listen To Your Customers
Thinking that customers know exactly what they want is a fallacy.
 • 
Michael Cooper
The Slow Decay Of the Extraordinary
Be different, not better
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Michael Cooper
Behind the hype, with insights, trends, and behaviours
Understand what your customers want. Know the trends. See what’s next.
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Michael Cooper
Tiny Thinking
A series on thinking differently
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Michael Cooper
Most Popular
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#12: Unintended Consequences
 • Michael Cooper
How to understand an experience
 • Michael Cooper
1
The Slow Decay Of the Extraordinary
 • Michael Cooper
The Consumer Wars
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Tiny Thinking
A series on thinking differently
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Michael Cooper
#12: Unintended Consequences
Rats | Loneliness | Authenticity | Ludditing | Friction | Before & Now
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Michael Cooper
UNCX. Start Engaging.
Subscribe for free
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Michael Cooper
The Consumer Trends of 2023…..that mostly weren’t
Thanks for being with me
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Michael Cooper
2
Keeping It Simple
Great brands simplify customers’ lives. Don’t complicate the simple. It’s in our nature. We take something that works and want it to be better, more, or…
 • 
Michael Cooper
1
BIG strategy in a small story
Terry served coffee to early-morning commuters from the back of his van outside the local railway station. Terry was a character. He often didn’t…
 • 
Michael Cooper
#10: In Store with Brick-and-Mortar | Keep It Simple
There were two sell-out events last month. Sting, in Concert at Cynthia Woods Mitchell Pavilion in the US, sold several thousand tickets in less than an…
 • 
Michael Cooper
1
Cultural Imprinting | A Strategy To Resonate Deeply With Consumers
Resonate deeply with consumers on a cultural and identity level
 • 
Michael Cooper
Capture The World With Your Boring Product
Just another soap?
 • 
Michael Cooper
Unthinking Customer Experience | With Michael Cooper
Unthinking Customer Experience | With Michael Cooper
Strategic advantage comes from seeing tomorrow and doing things differently. I bring new thinking so you can escape your competition.

Unthinking Customer Experience | With Michael Cooper

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