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#12: Unintended Consequences
Rats | Loneliness | Authenticity | Ludditing | Friction | Before & Now
Feb 28
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Michael Cooper
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#12: Unintended Consequences
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#11: Don’t Listen To Your Customers
Thinking that customers know exactly what they want is a fallacy.
Jan 31
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Michael Cooper
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#11: Don’t Listen To Your Customers
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#10: In Store with Brick-and-Mortar | Keep It Simple
There were two sell-out events last month. Sting, in Concert at Cynthia Woods Mitchell Pavilion in the US, sold several thousand tickets in less than an…
Dec 12, 2023
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Michael Cooper
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#10: In Store with Brick-and-Mortar | Keep It Simple
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#9 UNCX NEWSLETTER | Capture The World With Your Boring Product | Build On Your Weaknesses | Don't Solve The Wrong CX Problem
Toilet paper can't be a rich-storied, high-minded, product.
Oct 31, 2023
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Michael Cooper
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#9 UNCX NEWSLETTER | Capture The World With Your Boring Product | Build On Your Weaknesses | Don't Solve The Wrong CX Problem
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#8 UNCX NEWSLETTER | Through Thick and Thin
With Nokia, Netflix, McDonald's and Samsung
Sep 26, 2023
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Michael Cooper
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#8 UNCX NEWSLETTER | Through Thick and Thin
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#7 UNCX NEWSLETTER | Know Your Customers Emotional Motivators
PLUS: The Inspiration Trend | Conspicuous Commitment | Wellness Oasis | Pop-Up Galore | Experiences Go Motoring | Smart Thinking | News
Sep 7, 2023
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Michael Cooper
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#7 UNCX NEWSLETTER | Know Your Customers Emotional Motivators
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#6 UNCX NEWSLETTER | The Six CX Leadership Mistakes You Must Avoid
PLUS: Netflix's Data Strategy | Good V. Bad Strategy | Latest Consumer Trends
Aug 14, 2023
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Michael Cooper
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#6 UNCX NEWSLETTER | The Six CX Leadership Mistakes You Must Avoid
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#5 UNCX NEWSLETTER | Our Responsibility
PLUS: Framing Your CX Strategy | Apple’s Vision Pro | The Belonging Movement | Latest Consumer Trends | CX Megatrend Report | Smart Thinking
Jul 11, 2023
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Michael Cooper
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#5 UNCX NEWSLETTER | Our Responsibility
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#4 NEWSLETTER | Unthinking CX Strategy |
PLUS: I've Glimpsed The Future | Smart Thinking | The Gen Z' Luddites | Selling Serendipity | GPT update | Michael Cooper 4 May 2023 Please forward the…
May 27, 2023
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Michael Cooper
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#4 NEWSLETTER | Unthinking CX Strategy |
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#3 UNCX NEWSLETTER | Doing Different
PLUS: Booming Nostalgia, Digital Funerals and other trends | NPS’s cultural bias | Metaverse update |
May 3, 2023
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Michael Cooper
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#3 UNCX NEWSLETTER | Doing Different
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#2 UNCX NEWSLETTER | The Commoditisation of Everything
PLUS: Dirty Weekends and other consumer trends | Twitter will be PayPal 2.0 | Trend Spotting | CX leadership coaching |
Apr 9, 2023
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Michael Cooper
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#2 UNCX NEWSLETTER | The Commoditisation of Everything
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