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Tiny Thinking
A series on thinking differently
Mar 24
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Michael Cooper
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Tiny Thinking
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Tiny Thinking
A series on thinking differently
Mar 18
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Michael Cooper
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Tiny Thinking
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Greenwashed Out & Who Gives a Crap
Authenticity and Behavioural Science can Rebuild Sustainability Trust
Mar 17
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Michael Cooper
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Greenwashed Out & Who Gives a Crap
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February 2024
#12: Unintended Consequences
Rats | Loneliness | Authenticity | Ludditing | Friction | Before & Now
Feb 28
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Michael Cooper
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#12: Unintended Consequences
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January 2024
#11: Don’t Listen To Your Customers
Thinking that customers know exactly what they want is a fallacy.
Jan 31
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Michael Cooper
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#11: Don’t Listen To Your Customers
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UNCX. Start Engaging.
Subscribe for free
Jan 10
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Michael Cooper
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UNCX. Start Engaging.
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December 2023
The Consumer Trends of 2023…..that mostly weren’t
Thanks for being with me
Dec 19, 2023
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Michael Cooper
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The Consumer Trends of 2023…..that mostly weren’t
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Keeping It Simple
Great brands simplify customers’ lives. Don’t complicate the simple. It’s in our nature. We take something that works and want it to be better, more, or…
Dec 13, 2023
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Michael Cooper
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Keeping It Simple
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BIG strategy in a small story
Terry served coffee to early-morning commuters from the back of his van outside the local railway station. Terry was a character. He often didn’t…
Dec 13, 2023
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Michael Cooper
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BIG strategy in a small story
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#10: In Store with Brick-and-Mortar | Keep It Simple
There were two sell-out events last month. Sting, in Concert at Cynthia Woods Mitchell Pavilion in the US, sold several thousand tickets in less than an…
Dec 12, 2023
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Michael Cooper
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#10: In Store with Brick-and-Mortar | Keep It Simple
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November 2023
Cultural Imprinting | A Strategy To Resonate Deeply With Consumers
Resonate deeply with consumers on a cultural and identity level
Nov 15, 2023
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Michael Cooper
2
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Cultural Imprinting | A Strategy To Resonate Deeply With Consumers
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Capture The World With Your Boring Product
Just another soap?
Nov 6, 2023
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Michael Cooper
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Capture The World With Your Boring Product
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